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A031 KAKUREI Ominaeshi-iro 鶴齢 女郎花色 五百万石 生原酒 青木酒造 新潟県 R7BY 720ml
KAKUREI 鶴齢 女郎花色 五百万石 生原酒 青木酒造
 

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[Ominaeshi-iro]

Aoki Shuzo has made a move. The Kakurei limited-brewing series will be completely renewed. This is more than just a rebranding—it’s something that could influence the entire sake industry. The impact could be significant, potentially reshaping long-held conventions within the world of Japanese sake. Aoki Shuzo may not be a large manufacturer, but it’s a highly respected producer whose influence is widely recognized.

First, the indication of the production date has been removed; only the brewing year is stated. The label also no longer shows the polishing ratio that everyone loves to check. Therefore, it’s impossible to tell whether this sake is a Daiginjo, a Junmai Ginjo, or a Junmai. The name of the sake rice used is listed—it’s Gohyakumangoku. There’s no need to spell out Aoki Shuzo’s intention; you’ve probably guessed it already.

In place of certain fixed ideas and potentially misleading information, Aoki Shuzo has introduced elements that invite the drinker to imagine and think. The sake’s name bears that of a traditional Japanese color, and the name “Kakurei” is written in yosemoji calligraphy—the lettering style used for vaudeville playbills since the Edo period. This particular sake is called Ominaeshi-iro, and that color is used on its label.

Ominaeshi-iro is traditionally described as a soft, muted yellow with a slightly greenish tint, inspired by the tiny blossoms of the ominaeshi (Patrinia) flower. It is not a bright, lemon-like yellow, but rather a gentle, elegant tone that feels calm and understated. In English, people often approximate it as a “yellow-green” or “warm light yellow,” but the original nuance is more subtle and poetic, evoking late-summer fields and classical Japanese aesthetics.

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